It is based upon the Novacoin codebase which uses Scrypt as the hashing algorithm and the fast continuous exponential difficulty adjustment/reward of PPCoin. This makes it highly ASIC resistant, meaning specialist mining equipment built into chips is very costly to manufacture efficiently. (thanks mr_random)
Technical:
* Proof of Stake + Proof of Work (based off of Balthazar\'s Novacoin code as well as the RareCoin and Fairnova projects)
* No premine like Novacoin has been accused of having
* Dynamically adjusting difficulty and reward calculation
Psychological: * Ultra rare * Is the first altcoin that is trading at a higher value than BitCoin per unit (correct me if I\'m wrong) * Novel \"bar\" concept -- breaks from the \"coin\" idea. Bar concept holds meaning in people\'s heads as inherently more value than \"coin\", i.e. \"gold bar\" vs \"gold coin\"